Journal of Spatial Development and Policy

The Factors Affecting Work Performance of Product Consultants in Captain Coating Company Limited

2025-03-03T15:32:11+07:00

This research aims to study (1) work motivation factors and work performance of product consultants in Captain Coating Company Limited, and (2) the impact of work motivation factors on the work performance of product consultants. This study employs a quantitative research methodology using a structured questionnaire to collect data from a sample of 207 product consultants selected through purposive sampling. The data were analyzed using descriptive statistics (mean and standard deviation) and inferential statistics (multiple regression analysis). The findings indicate that overall work motivation was rated at a high level. Among the motivation factors, the highest-rated aspect was occupational status, followed by personal wellbeing, management, job security, coworker relationships, nature of work, policies and administration, work environment, work success, responsibility, respect, salary and benefits, career advancement, and future advancement opportunities, respectively. The regression analysis revealed that four key motivation factors significantly influenced work performance at a 0.05 statistical significance level: work success, responsibility, personal well-being, and management. The results suggest that improving these factors can enhance employee performance, leading to better organizational outcomes. This study provides insights for management to develop effective HR policies to sustain and enhance employee motivation and productivity in the sales sector.

An Analysis of Factors Influencing Students’ Choice to Enroll in the Faculty of Education Using Data Mining Techniques

2025-03-24T15:23:47+07:00

This research aimed to (1) study the factors influencing the selection of study disciplines in the Faculty of Education, (2) examine the factors influencing students' choice to enroll in the Faculty of Education, and (3) analyze the relationships among factors influencing students' choice to enroll in the Faculty of Education at Sisaket Rajabhat University using data mining techniques. This study employed a quantitative research approach. The sample consisted of 893 students from the Faculty of Education who studied between 2018 and 2022, selected using purposive sampling to ensure coverage of all academic programs and year levels. The research instrument was a questionnaire designed to collect student background information and factors affecting their decision-making process. Data analysis utilized data mining techniques, including Decision Tree classification, Chi-Square dimensionality reduction, and Association Rule analysis using FP-Growth via RapidMiner. The research findings revealed that 1) nine factors influencing the selection of study disciplines in the Faculty of Education, including study program, gender, GPA, hometown, mother’s occupation, mother’s income, information sources, family members in the teaching profession, and father’s income. The Decision Tree technique generated 14 classification rules with an accuracy of 79.73% and is considered a reliable evaluation. 2) There were 37 factors influencing the choice to enroll in the Faculty of Education. 3) Based on the analysis, 545 association rules were generated with a confidence level of 88% or higher. The most significant rule indicated that the decision to enroll was influenced by a curriculum aligned with labor market demands and instructors with high academic qualifications. This reflects students' strong emphasis on curriculum quality and instructors’ expertise. Key associated factors included the curriculum, instructors, personal reasons, family, and social factors. These findings can be applied to develop targeted guidance and strategic communication plans aligned with prospective students’ interests to increase future enrollment.

Propose A Model for Promoting Sustainable Well-being in Thailand's Tourism Industry

2025-03-19T15:50:30+07:00

This article aimed to study (1) the context and issues of sustainable well-being in tourism management dimensions, (2) propose a model for promoting sustainable well-being in Thailand's tourism industry. This qualitative research employed a multi-method approach, combining content analysis with connoisseurship, to gather and interpret data. The study was conducted between October 2024 and January 2025 with two groups of key informants: 12 university lecturers from state-supervised higher education institutions, and 5 strategic-level executives in health and service-related tourism businesses located in Bangkok. The result of the study found that: 1) Hotel businesses and event organizers prioritized creating impressive experiences by focusing on sustainable resource management through various standards, as well as emphasizing pollution reduction in service processes. Meanwhile, local tourism communities used cultural uniqueness as their selling point while considering environmental impacts simultaneously. 2) Sustainable tourism industry must consider three key dimensions: (1) Community collaboration by promoting community-based management and direct benefits, (2) Cultural presentation through cultural experiences, local cuisine, and traditional Thai medicine, and (3) Environmental conservation and use of eco-friendly materials by promoting low-carbon tourism, efficient resource utilization, and selection of biodegradable materials.

A Study of Motivation and Hygiene Factors Influencing Employee Performance in a Beverage Company “A” in Thailand

2025-03-19T15:50:47+07:00

This research aims to study (1) the motivation factors that affect employees’ work performance and (2) the hygiene factors that influence employees’ work performance. This study is quantitative research. The sample consists of 267 employees of beverage company “A” in southern Thailand, selected using a multi-stage sampling method. The research instrument is a Google Forms questionnaire consisting of multiple-choice questions and Likert scale items. The data was collected during November 2024. Data analysis used mean, standard deviation, correlation analysis, and multiple regression analysis. The study found that motivating factors, including development opportunities, job characteristics, responsibilities, and job success, had a positive impact on employees’ work performance. Meanwhile, supporting factors, including career status, work supervision, policies and management, job security, and relationships with coworkers, also positively affected work performance at a statistical significance. The research results can serve as a guideline for beverage companies and other organizations in similar contexts to motivate and retain employees, as well as manage performance to meet organizational objectives.

Human Resource Management that Affects the Efficiency Administration of Bangyai Subdistrict Municipality Office Nonthaburi Province

2025-03-28T16:48:28+07:00

This research aims to study (1) the level of human resource management factors of Bangyai Subdistrict Municipality Office, Nonthaburi Province, (2) the level of administrative efficiency of Bangyai Subdistrict Municipality Office, Nonthaburi Province, and (3) the influence of human resource management factors on administrative efficiency of Bangyai Subdistrict Municipality Office, Nonthaburi Province. This study is survey research. The research instrument is questionnaire, the population used in study personnel of Bangyai Subdistrict Municipality Office used simple random sampling method by drawing lots, totaling 81 people, the statistics used for data analysis are mean, standard deviation, correlation coefficient analysis, multiple regression analysis and hypothesis testing, the research results found that 1) The level of human resource management factors of Bangyai Subdistrict Municipality Office, Nonthaburi Province, overall, it is at a high level. 2) The level of administrative efficiency of Bangyai Subdistrict Municipality Office, Nonthaburi Province is at a high level overall. 3) The influence of human resource management factors on the administrative efficiency of Bangyai Subdistrict Municipality Office found that overall, the influence was at a very high level (rxy = .956). The results of the multiple regression analysis on the administrative efficiency of Bangyai Subdistrict Municipality Office had a predictive power of 91.50 percent, and the results of the hypothesis testing of human resource management factors found that they influenced the administrative efficiency of Bangyai Subdistrict Municipality Office with Statistically significant.

People’s Participation in Local Development of Khlong Sam Subdistrict Administrative Organization, Khlong Luang District, Pathum Thani

2025-03-03T15:13:48+07:00

This research article aims to (1) study the level of public participation in the local development of Khlong Sam Subdistrict Administrative Organization, (2) compare public participation in local development of Khlong Sam Subdistrict Administrative Organization based on personal factors, (3) examine the relationship between knowledge about local development and public participation in local development of Khlong Sam Subdistrict Administrative Organization, and (4) investigate the relationship between channels of awareness and public participation in local development of Khlong Sam Subdistrict Administrative Organization. The sample was 398 people. Data were collected by questionnaire. The statistics used for data analysis were frequency, percentage, mean, standard deviation Chi-square, Cramer’s V, t-test, One-Way ANOVA and Pearson Product Moment Correlation Coefficient with statistical significance at .05 level. The results of the study found that the level of public participation was at a moderate level. People tended to participate in social activities such as traditional festivals more than participating in local resource management. Personal factors, including age, occupation, and income, had a statistically significant relationship with the level of public participation. Knowledge about local development had a moderate relationship with public participation, while channels of knowledge, such as receiving information from social media, had a high relationship with participation. The results of this study suggest that increasing communication channels and educating people about their roles in local development processes may be an important approach to promoting public participation.

Buddhist - Oriented Political Behavior in Exercising the Right to Vote for Members of Parliament among Ethnic Groups in Na Chaluai District, Ubon Ratchathani Province

2025-03-31T16:25:14+07:00

This research article aims to (1) study the level of political behavior in exercising the right to vote for members of the House of Representatives among ethnic groups in Na Chaluai District, (2) compare the political behavior in exercising the right to vote for members of the House of Representatives among ethnic groups in Na Chaluai District, and (3) explore ways to promote Buddhist political behavior in exercising the right to vote for members of the House of Representatives among ethnic groups in Na Chaluai District, Ubon Ratchathani Province, applying the principles of integrity. This study employs a mixed-methods approach. The quantitative sample consists of 205 individuals from ethnic groups in Na Chaluai District. Statistical analysis includes frequency, percentage, mean, standard deviation, t-test, and F-test. For qualitative research, key informants were selected for in-depth interviews using a purposive sampling method, totaling 12 individuals. The findings indicate that (1) the overall level of political behavior is high, (2) the comparison of political behavior in exercising the right to vote for members of the House of Representatives among ethnic groups shows significant statistical differences based on age, education level, occupation, average monthly income, ethnicity, and principles of integrity, while gender does not show significant differences in political behavior, and (3) the ways to promote Buddhist political behavior in exercising the right to vote for members of the House of Representatives among ethnic groups, based on the principles of integrity, suggest that (1) individuals should be honest about regulations when exercising their rights and seek additional election information, (2) refrain from slandering one another and present knowledge to the public based on the principle of truth, and
(3) relevant agencies involved in the election should provide guidance to ethnic groups in making political decisions.

Buddhist Communication Methods in Political Communication of Local Politicians in Rungrawi Subdistrict Administrative Organization, Namklieng District, Sisaket Province

2025-03-31T16:23:40+07:00

This research article aims to study (1) the conditions and problems of political communication among local politicians in the Subdistrict Administrative Organization of Rungrawi, and (2) the Buddhist methods of political communication used by local politicians in the same area. This study employs a qualitative research approach, collecting data from 18 key informants divided into four groups: 3 scholars or practitioners in Buddhism, 6 local politicians, 3 scholars or practitioners in political science, and 6 community leaders, using in-depth interviews and descriptive content analysis. The findings reveal that 1) the conditions and problems of political communication include: (1) in terms of the sender, local politicians lack sincerity and honesty in their words; (2) regarding the message or information, there is a lack of comprehensive and timely dissemination of information, as well as a lack of information filtering; (3) in terms of channels for delivering messages or information, some citizens are unprepared to receive information in various aspects; and (4) concerning the receiver, some citizens lack reflection on the facts. 2) The Buddhist methods of political communication, according to the four principles of right speech, indicate that local politicians should practice Saccavāca (speaking the truth), Apisunnavāca (speaking without malice), Sannavāca (speaking kindly), and Samappalāpa (refraining from frivolous talk) when communicating with the public to maximize benefits for both the sender and the receiver.

The impact of social media beauty filters on self-perception of students in Bangkok

2025-03-03T15:13:15+07:00

This article aimed to (1) study the frequency and pattern of beauty filter use among university students in Bangkok, (2) analyze the relationship between beauty filter use and self-perception and appearance satisfaction, and (3) assess students’ awareness of the potential psychological effects of using beauty filters. This quantitative research used an online questionnaire as a tool to collect data from a sample of 400 undergraduate students in Bangkok. The statistics used for analysis were frequency, percentage, mean, standard deviation, correlation analysis, and multiple regression analysis. The results of the research found that 1) most students use digital media for an average of 4-6 hours per day. The Instagram platform is the most popular for using beauty filters. Filters are used almost every time. The most popular filter was the filter that helped remove wrinkles or acne. 2) Analysis of the relationship between the use of beauty filters and self-perception and satisfaction with appearance found that the frequency of using beauty filters and the types of filters frequently used were significantly related to self-perception and satisfaction with appearance. 3) The assessment of students' awareness of the possible psychological impacts of using beauty filters found that students' awareness of risk perception and appropriate use guidelines could together explain the possible psychological impacts of using beauty filters by 21.60 percent with statistical significance. Risk perception and appropriate use guidelines for beauty filters were positively related to the psychological impacts.

Knowledge and Understanding towards the Computer - Related Crime Act (No.2) B.E. 2017 of the People in Pathumthani province

2025-03-27T16:15:19+07:00

The objective of this study was (1) to study the level of knowledge and understanding towards the Computer - Related Crime Act (No.2) B.E 2017 of the people in Pathumthani province, (2) to compare knowledge and understanding of the Computer Crime Act (No. 2) B.E. 2017 of people in Pathumthani province based on personal characteristics, and (3) to study the relationship between the channels of information perception and the level of knowledge and understanding towards the Computer - Related Crime Act (No.2) B.E 2017 of the people in Pathumthani province. The sample used in the research were 305 people in Pathumthani province. The instrument used for data collection was a questionnaire. The statistics used for data analysis were frequency, percentage, mean, standard deviation, t-test, One Way ANOVA, Chi-square, Scheffe, and Cramer’s V The level of significance was set at .05. The results revealed that the level of satisfaction of that the people in Pathumthani Province had a high level of knowledge and understanding of the Computer Crime Act (No. 2) B.E. 2017 The results of the hypothesis testing found that different incomes had significantly different knowledge and understanding of the Computer Crime Act (No. 2) B.E. 2017 at a statistical level of .05, which was in accordance with the hypothesis. The news exposure channels were related to the level of knowledge and understanding of the Computer Crime Act (No. 2) B.E. 2017 of the people in Pathumthani province as a whole, with a relatively small direction.