Somboon, Nichanan, and Pornlapas Suwannarat. “Factors influencing Sustainable Competitive Advantage in Hotel Industry of Chiang Mai”. Journal of Spatial Development and Policy 4, no. 4 (August 16, 2026): 91–106. accessed September 12, 2026. https://so16.tci-thaijo.org/index.php/JSDP/article/view/3636.