Travel Behavior and Willingness to Pay of Public Transport: Case Study of Burapha University, Chanthaburi Campus Students

Abstract

This article aimed (1) to investigate the travel behavior of students at Burapha University, Chanthaburi Campus, (2) to determine a willingness to pay for using public transport, and (3) to explore the challenges and limitations faced by the students when using public transportation to reach Chanthaburi Bus Terminal. Employing a qualitative research approach, data was gathered through a questionnaire distributed to a randomly selected sample of 350 students. Descriptive statistics, including Frequency, Percentage, Mean, Min, Max, and Standard Deviation, were employed for analysis. The findings of the study were as follows: most students preferred personal vehicles for travel, with private cars being the most utilized, followed by going with friends or acquaintances. The frequency of travel was typically once a month, predominantly during weekends (Saturday to Sunday). Students had to an average travel cost of 154 baht per trip, whereas their willingness to pay standed at 117.50 baht per trip, indicating a preference for a lower cost than the current average. The primary challenges identified include insufficient public transportation options and a shortage of Grab drivers willing to accept ride requests. Additionally, concerns were raised about the appropriateness of service fees relative to distance and unfavorable weather conditions for travel.