https://so16.tci-thaijo.org/index.php/JRCAD <p><strong>Journal of Research Creative Architecture and Design (JRCAD)</strong></p> <p> The Faculty of Architecture and Design, King Monkut’s University of Technology North Bangkok aims to promote and enhance the effectiveness of academic work and striving for greater widespread recognition. Journal of Research Creative Architecture and Design (JRCAD) is an open-access journal that welcomes submissions from faculty members, researchers, scholars, and students across various fields. It publishes a diverse range of articles, including research papers, academic articles, review articles, and creative works to serve as an educational platform for study, research, and dissemination of work on a wide scale.</p> <p> </p> <p><span class="Y2IQFc" lang="en"><strong>Publication Frequency</strong> </span></p> <p>2 issues per year (every 6 months) Issue 1: January - June and Issue 2: July - December.</p> en-US <p>บทความที่ได้รับการตีพิมพ์เป็นลิขสิทธิ์ของคณะสถาปัตยกรรมและการออกแบบ มหาวิทยาลัยเทคโนโลยีพระจอมเกล้าพระนครเหนือ</p> jrcad.kmutnb@gmail.com (Assistant Professor Dr. Onvalee Amornleetrakul) netipong.p@archd.kmutnb.ac.th (Netipong Photanang) Tue, 16 Jun 2026 08:38:29 +0700 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 https://so16.tci-thaijo.org/index.php/JRCAD/article/view/4120 <p>This research aimed to develop a creative and sustainable digital retail management framework for second-hand clothing businesses. The study employed a Design-Based Research (DBR) approach combined with consumer behavior analysis, literature review, and expert evaluation. The participants consisted of 101 consumers and 3 experts. Research instruments included questionnaires, interviews, and framework evaluation forms.</p> <p>The findings revealed that consumers highly valued customer experience, accessibility of product information, omnichannel experience, and sustainability-oriented consumption. Based on the findings, the study proposed a framework integrating Circular Economy, Digital Retail, UX/UI Design, Omnichannel Experience, Servicescape, and Retail Space Design to support customer experience in second-hand clothing businesses within the digital retail environment.</p> <p>The expert evaluation indicated that the proposed framework was appropriate at a high level <br>(x̄ = 4.47, S.D. = 0.35) and could be applied as a strategic guideline for future second-hand clothing businesses.</p> Nittaya Utakrit, Aungkana Papano, Napapatchaya Tongudom, Supavadee Jingjitra Astruc , Thapanapong Niwatamornrak Copyright (c) 2026 Faculty of Architecture and Design https://creativecommons.org/licenses/by-nc-nd/4.0 https://so16.tci-thaijo.org/index.php/JRCAD/article/view/4120 Tue, 16 Jun 2026 00:00:00 +0700