Jayaphruekpirom Journal

The K-pop Music Industry Strategy for the development of the T-pop Music Industry for Chinese audience: (A case of GMM)

2025-04-28T15:04:19+07:00

This study examines the impact of K-pop's business model on T-pop's development, focusing on its growing fan base and cultural identity. While T-pop incorporates traditional Thai elements into modern pop music, it faces challenges in expanding its influence. This study will analyze these challenges and propose solutions through interviews with music industry experts and a questionnaire survey of Chinese students at Thai universities. By engaging experts and audiences, this study aims to understand market trends and the evolving relationship between producers and audiences.

This study aims to develop a strategic business model for the Thai music market to guide T-pop's expansion to Chinese audiences. The study aims to identify T-pop's target Chinese demographic and analyze K-pop's key success factors to help T-pop attract Chinese youth in Thailand.

COMMUNICATION THROUGH NOISE FROM THE PROTAGONIST'S MAKEUP IN THE MUSIC VIDEO "RIBBON LOVE COLOR BLACK

2025-03-26T07:24:26+07:00

This research is a Qualitative research. The objective is to study the characteristics of parasites communication from the make -up of the protagonist. And to study the characteristics of communication from the make -up of the protagonist in the music video "Ribbon Love Color Black." This study revealed that The makeup of the protagonist in the music video "Love Culler Black Ribbon" is a communication through the Noise of communication in what is termed "paracommunication." Two characteristics were identified: 1. The text depends on elements surrounding the text (Peritext) is the use of the structure of makeup in a more or less than normal conditions. 2. The text that appears outside the primary text where the makeup is linked to the Intertextuality in the form of a Quotation. Is the make -up of the protagonist in the music video. There is a reference to the protagonist from the movie "Taew Taew", which is a trace in the form of the protagonist from the movie. Come to make -up of the protagonist in the music video

However, it was found that The makeup of the protagonist in the music video "Ribbon Love Color Black" as a "text" or "message” that is created from the combination of the Sign. From the elements of art with the structure of makeup, with the context of the music video "Ribbon Love Color Black" This results in what is known as the overlapping of multiple media types that come together to create meaning, or "Convergence Communication." Thus, the face and makeup of the protagonist in the music video for the song "Ribbon Love Color Black" is therefore something that exists together in the form. "Symbiosis" in a form of Mutualism, which cannot be separated, must always be together

THE DEVELOPMENT OF INSTRUCTIONAL MANAGEMENT BASE ON 2W3P MODEL WITH GAME-BASED LEARNINGING TECHNIQUES TO POMOTE ENGLISH VOCABULARY AND SENTENCES READING SKILLS OF 4TH GRADE STUDENTS

2025-04-09T16:47:34+07:00

ABSTRACT

The purposes of this research were : 1) evaluate the effectiveness of the 2W3P learning management plan combined with game-based learning techniques against the 75/75 standard criterion, 2) determine the effectiveness index of the 2W3P learning management plan with game-based learning techniques, and 3) compare the English word and sentence reading skills of Grade 4 students before and after using the 2W3P learning management plan with game-based learning techniques. The research target group consisted of 24 Grade 4/1 students from Ban Buengkan School, Muang Buengkan District, Buengkan Province. The research tools included: 1) six learning activity plans and 2) a vocabulary test, divided into two sections: 2.1) a practical test for reading aloud 12 vocabulary words, and 2.2) a spelling and meaning test for 28 vocabulary items. The data were analyzed using percentage, mean, standard deviation, and hypothesis testing with a dependent samples t-test.

The research findings were as follows: 1) The effectiveness of the 2W3P learning management plan combined with game-based learning techniques for Grade 4 students was 80.66/79.38, which exceeded the 75/75 standard; 2) The effectiveness index of this learning management approach was 0.6514, which means that students showed a 65.14% progress; and 3) The students who received the 2W3P learning management plan with game-based learning techniques demonstrated significantly improved English word and sentence reading skills after the lesson compared to before, with a statistical significance at the .05 level.

Keywords: Instructional management based on 2w3p model, Game-based learning techique, The skills of reding words and sentences

The Construction of Musical Identity of Sanyalak Donsri

2025-03-30T11:28:00+07:00

Abstract
This research aims to study the construction of the musical literature of Sanyalak Donsri. The data used in the study are 206 songs composed by Sanyalak Donsri, using the framework of construction and the framework of literary analysis and criticism. The research results found that the construction of the musical literature of Sanyalak Donsri can be divided into 2 aspects: the form of the musical literature and the technique of creating the musical literature. In terms of form, it was found that traditional Thai prosody was applied, such as the polite poetry, the Kap Yani poem, the Kap Chabang poem, and the unique form of the southern Isan people, such as the application of the melodies of the Kantrum song and the Korat song. As for the technique of creating the musical literature, there were 2 creative techniques: the construction of the content, including the aspect of love, the aspect of reflecting and satirizing society, the aspect of arts and culture, and the aspect of providing hope and encouragement, and the construction of the language, including the use of words, the use of phrases, and the use of figures of speech.

FACTORS INFLUENCING THE DECISION TO USE TRUCK PARKING SERVICES IN LAEM CHABANG PORT

2025-05-10T13:31:36+07:00

This research aims to investigate the influence of service marketing mix elements (7P’s) on the decision-making process of truck drivers when using parking services in the Laem Chabang Port. A quantitative research methodology was employed, utilizing structured questionnaires distributed to a sample of 400 truck drivers. Data were analysed using both descriptive and inferential statistics to identify differences and correlations.

The findings reveal that the majority of respondents were male (96%), aged between 25-35 years, and primarily engaged in waiting for loading/unloading duties at the parking areas (92%). Among the marketing mix elements, Place received the highest average score ( = 4.19), while Promotion received the lowest ( = 2.74). Correlation analysis showed that Product, People, Process, and Physical Evidence were significantly associated with various stages of the decision-making process (Sig < 0.05), particularly in the evaluation of alternatives and post-service behaviour. The results highlight the importance of developing service components that address the behavioural needs of specific target groups, especially female truck drivers, who represent a small but distinct segment with unique requirements such as safety and dedicated service zones. The empirical findings from this study offer practical insights for policy development and service improvement by parking service providers and related agencies

RESEARCH ON CHINESE SOCIAL REFLECTIONS FROM MULAN POEM

2025-04-11T20:13:49+07:00

This research article aims to analyze the social reflections, lifestyles, and cultural aspects of ancient Chinese society as depicted in the Ballad of Mulan 《木兰辞》, a folk song composed during the Northern and Southern Dynasties period in China. The ballad, originating from the Xianbei (鲜卑) ethnic group, gained worldwide recognition through its portrayal of Mulan’s heroism. This study employs documentary research methodology, utilizing descriptive analysis and explanatory analysis to interpret the poem’s socio-cultural significance. The research findings reveal five key aspects: 1) Political Aspect – Reflecting a centralized governance system and the role of the king in decision-making, as well as the policies used in national administration. 2) Social Aspect – Reflecting a four-tier class structure. 3) Economic Aspect – Reflecting an economy that remained functional even during wartime. 4) Cultural Aspect – Reflecting the values of that era and the role of women in society. 5) Gender Equality Aspect – Reflecting the idea that women were capable of performing tasks on par with men, depending on individual abilities.

Integrating Multimodal and Technology-Enhanced Approaches in ESP Instruction for Hospitality and Tourism: A Meta-Analytic Perspective

2025-03-19T20:32:56+07:00

This study aims to analyze the impact of multimodal approaches and technology on the instruction of English for Specific Purposes (ESP) in hospitality and tourism management. Utilizing a meta-analysis methodology, the study synthesizes data from relevant research published in peer-reviewed journals. It focuses on evaluating the effectiveness of technologies such as Virtual Reality (VR), gamification, mobile applications, and online platforms in enhancing learner engagement, retention, and language skill development within the context of hospitality and tourism. The findings reveal that these technologies significantly improve learner engagement by creating diverse and immersive learning experiences, such as simulating real-world scenarios in hotels or airports. Additionally, mobile applications provide flexible and effective opportunities for self-directed learning. However, challenges remain, including the high costs of acquiring technology, a shortage of personnel with technical expertise, and limited accessibility for learners in under-resourced areas. This study offers recommendations for educators and industry trainers on integrating multimodal approaches into curricula to enhance the effectiveness of ESP instruction. It also emphasizes the importance of providing necessary resources to support multimodal learning across various contexts. The findings underscore the potential for advancing ESP pedagogy through these innovations, paving the way for future development in language instruction methodologies.

Overview of the Volunteer Teacher Camp for Rural Development, Faculty of Education, Nakhon Ratchasima Rajabhat University: Developing Teacher Characteristics Through the Volunteer Teacher Camp Activities

2025-03-19T10:29:09+07:00

The Volunteer Teacher Camp for Rural Development, organized by the Faculty of Education, Nakhon Ratchasima Rajabhat University, is an important activity for developing the characteristics of teachers for teacher graduates. It focuses on enhancing both academic and professional skills through a comprehensive process, which includes working with the community, building relationships between schools and communities, cultivating ethics and moral values, and fostering the spirit of teaching. Teacher education students participating in the camp will gain hands-on experience, helping them understand the role and responsibilities of teachers in society, especially in rural and remote areas.

This Volunteer Teacher Camp is implemented systematically, following a step-by-step process that includes planning, operation, monitoring, and evaluation to ensure the effectiveness of the activities and allow for continuous development. Additionally, it brings benefits to the university, the Faculty of Education, and the local community. The activity promotes cooperation between the university and the community, leading to development in various areas such as local education, culture, and economy. The Volunteer Teacher Camp is thus an important tool for developing the characteristics of quality teachers who are ready to respond to societal changes and play a role in creating a good and peaceful society by instilling ethics and moral values in students, enabling them to apply these skills effectively and sustainably in their future careers.

APPLICATION OF BUDDHIST PRINCIPLES TO REDUCE DIVORCE

2025-03-19T10:34:48+07:00

This article aims to explore the causes and impacts of divorce in Thailand and propose the application of Buddhist principles to mitigate divorce-related issues. The study examines statistical data, analyzes research findings on causes and consequences of divorce, and explores relevant Buddhist teachings in relation to the problem. The results indicate that key factors contributing to divorce include communication breakdown, infidelity, and financial difficulties. Divorce has wide-ranging effects on individuals and society, particularly in terms of emotional well-being, economic stability, and child development.

The application of Buddhist principles to reduce divorce problems is proposed in three stages: (1) Marriage preparation through the Six Directions (Disadhāma) and Four Principles for Harmonious Living (Samājīvitadhamma), (2) married life guided by the Four Virtues for Laypeople (Gharavāsadhamma), and (3) nurturing love through the Four Bases of Social Solidarity (Saṅgahavatthu). These principles foster understanding and reduce conflict in relationships.

Solving divorce problems based on their causes should begin with kind communication (Piyavācā), mutual support and selflessness (Cāga), loyalty and contentment with one's partner (Sacca), adaptability to social change (Dama), choosing a compatible partner and learning together (Paññā-sampadā and Dama), avoiding harmful behaviors and practicing patience (Khanti), taking responsibility for child-rearing (Cāga), and using technology wisely (Dama). Applying these teachings in marital life can help reduce divorce rates and strengthen spousal relationships, guided by the principle.

THE COMPARATIVE STUDY OF FINAL CONSONANT AND TONES IN TAI ZHUANG AND BOUYEI LANGUAGES

2025-01-03T15:55:39+07:00

The important languages using the Tai Roman script in China are the Bouyei and modern Zhuang. The closeness of the Zhuang and Puyi languages and cultures, which are in the Tai language group that also use the Roman script, enables a comparative study of phonemes, vowels, consonants, and tones. This shows that vowels without a final consonant can be compared to the Mae K Ka and Chinese pinyin. As for the final vowels followed by a final consonant, the Zhuang and Bouyei languages are: 1) Mae Kei (เกย) 2) Mae Know (เกอว) 3) Mae Kon (กน) 4) Mae Gong (กง) 5) Mae Kom (กม) 6) Mae Kob (กบ) 7) Mae Kod (กด) 8) Mae Kok (กก), which are comparable to all 8 consonant measures and including Mae K Ka too. The Zhuang language uses t (ท) while Puyi uses d (ต) as the final consonant of Mae Kod (กด)

The tones of Zhuang and Bouyei are similar, but some tones are different, namely the second tone and the fourth tone, although they have different pitches, are considered minor tones of the first tone. Both tones also exist in Thai. Bouyei has 8 tones, with the 7th tone being the same as the 3rd and 8th tones, which are the same as the 6th tone. Puyi's 7 (3) and 8 (6) are probably more influenced by Cantonese than Mandarin.