NI, R. From Digital Connection to Consumption: How Emotional Attachment and Trust Mediate Purchase Intentions in Virtual Idol Live Streaming. ICON International Journal of Management, [S. l.], v. 1, n. 2, p. 1–23, 2026. Disponível em: https://so16.tci-thaijo.org/index.php/ICON/article/view/4354. Acesso em: 2 oct. 2026.