CHEN , Y.; PANYAGOMETH, A. The Impact of Social Media Promotional Activity Types and Design on User Experience and Participation Intention. ICON International Journal of Management, [S. l.], v. 1, n. 1, 2026. Disponível em: https://so16.tci-thaijo.org/index.php/ICON/article/view/3278. Acesso em: 21 sep. 2026.